Read an article on the web recently about how people like brand names. Maybe the lesser-known brands are better products, but a lot of people only care for the brand name. For those who come from Hong Kong like myself, people tend to see brand names as a neccessity to be of 'high quality'. Hong Kong people love buying brand names: Mercedes, BMW, LV, CK, Channel, Gucci etc. People who cannot afford the brand names will buy the replicas to satisfy their own ego. For me, I am not brought up to appreciate brand names. It's hard for me to relate to this kind of not-so-healthy mentality.
This leads me to think about people looking at one another and see if we possess the 'brand name'. A very simple example is graduated from a famous university. Among the Chinese people, this can be very important. If people know you are from good school, they view you like they view an LV handbag or Starbucks coffee - it must be better. After spending many years in the bay-area, I realized this mentality is possessed by most Chinese people. And, I found this mentality pretty disgusting. Because in reality, this is almost the reverse truth. A lot of the people I know who graduated from good school, not only are they not smarter, they are less friendly, less responsible, less tolerating etc. I am not saying people from good schools are jerks (I know many who are wonderful people). But the point I want to make is that graduated from a good school almost has no effect on who you are, but more on how people view that person. It is the spectators who are 'guilty' of generalization.
People need to stop generalizing people and get to know people in a personal way. Stop being lazy and communicate and ask questions. I believe if you truly want to get to know a person, then talk to them and not making assumptions and generalizations.